Forgotten classics: Marketing Methods by Ralph Starr Butler (1918)
Year of publication: |
2015
|
---|---|
Authors: | Powers, Thomas L. |
Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 2473961-3. - Vol. 7.2015, 4, p. 584-592
|
Subject: | History of marketing thought | Advertising | Sales | Marketing Methods | Ralph Starr Butler | Ökonomische Ideengeschichte | History of economic thought | Marketingtheorie | Marketing theory | Werbung | Marketing |
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