Form and function of luxury flagships : an international exploratory study of the meaning of the flagship store for managers and customers
Veronica Manlow; Karinna Nobbs
| Year of publication: |
2013
|
|---|---|
| Authors: | Manlow, Veronica ; Nobbs, Karinna |
| Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 17.2013, 1, p. 49-64
|
| Subject: | Einzelhandelsstandort | Retail location | Luxusgüter | Luxury goods | Ladengestaltung | Store design | Markenimage | Brand image | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009732064