Form and function of luxury flagships : an international exploratory study of the meaning of the flagship store for managers and customers
Year of publication: |
2013
|
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Authors: | Manlow, Veronica ; Nobbs, Karinna |
Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 17.2013, 1, p. 49-64
|
Subject: | Einzelhandelsstandort | Retail location | Luxusgüter | Luxury goods | Ladengestaltung | Store design | Markenimage | Brand image | Marketingmanagement | Marketing management |
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