Format Effects in Volume Discounts to Consumers
Year of publication: |
2007
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Authors: | Parguel, Béatrice ; Pechpeyrou, Pauline De ; Sabri-Zaaraoui, Ouidade ; Desmet, Pierre |
Institutions: | HAL |
Subject: | volume discount | format effect | promotion benefits and costs | experimentation |
Extent: | application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | View the original document on HAL open archive server: http://halshs.archives-ouvertes.fr/halshs-00145917 Published, Journal of Product and Brand Management, 2007, 16, 5, 348-357 |
Source: |
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Format Effects in Volume Discounts to Consumers
Sabri, Ouidade, (2007)
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Consumer's perceptions and evaluations of virtual bundling
Sabri, Ouidade, (2006)
-
Consumer's perceptions and evaluations of virtual bundling
Sabri-Zaaraoui, Ouidade, (2006)
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Perceptions et évaluations du lot virtuel par le consommateur
Parguel, Béatrice, (2006)
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Consumer's perceptions and evaluations of virtual bundling
Sabri-Zaaraoui, Ouidade, (2006)
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Portées et limites du lot virtuel : une étude exploratoire
Sabri-Zaaraoui, Ouidade, (2008)
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