Format perception of Indian apparel shoppers : case of single and multi-brand stores
Rituparna Basu, Kalyan Sengupta and Kalyan K. Guin
| Year of publication: |
2012
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|---|---|
| Authors: | Basu, Rituparna ; Sengupta, Kalyan ; Guin, Kalyan K. |
| Published in: |
The IUP journal of marketing management : IJMM. - Hyderabad : IUP Publ., ISSN 0972-6845, ZDB-ID 2615477-8. - Vol. 11.2012, 3, p. 25-37
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| Subject: | Konsumentenverhalten | Consumer behaviour | Betriebsform | Retail format | Textilhandel | Textile distribution | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009660077