Formative indicators: Introduction to the special issue

The unobserved signaling ability of marketing accountability : can suppliers’ marketing accountability enhance business customers’ value perceptions?

Arslanagic-Kalajdzic, Maja, (2019)

Specifying formatively-measured constructs in endogenous positions in structural equation models: Caveats and guidelines for researchers

Temme, Dirk, (2014)

From country stereotypes to country emotions to intentions to visit a country : implications for a country as a destination brand

Micevski, Milena, (2020)