On the Use of Formative Measurement Specifications in Structural Equation Modeling: A Monte Carlo Simulation Study to Compare Covariance-Based and Partial Least Squares Model Estimation Methodologies
Year of publication: |
2009
|
---|---|
Authors: | Ringle Christian M. ; Oliver, Götz ; Martin, Wetzels ; Bradley, Wilson |
Institutions: | Graduate School of Business and Economics (GSBE), School of Business and Economics |
Subject: | marketing |
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