Formen des Customer Engagement : Entwicklung einer Typologie
Year of publication: |
2015
|
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Authors: | Bruhn, Manfred ; Braun, Corina ; Batt, Verena |
Published in: |
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken. - Wiesbaden : Springer Gabler, ISBN 3-658-08517-7. - 2015, p. 83-109
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Subject: | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Klassifikation | Classification |
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