Forming cognitions by investing in a form : frequent flyer programs in US air travel post-deregulation (1981 – 1991)
Year of publication: |
2015
|
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Authors: | Araujo, Luis ; Kjellberg, Hans |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 48.2015, p. 68-78
|
Subject: | Sense-making | Link between action and cognition | Investments in form | Market form | Frequent Flyer Programs | Fluggesellschaft | Airline | USA | United States | Deregulierung | Deregulation | Kundenbindungsprogramm | Loyalty program |
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