Forschung - Erfolgsfaktoren des Markentransfers: Eine kausalanalytische Betrachtung
Year of publication: |
2004
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Authors: | Völckner, Franziska |
Published in: |
Journal of business economics : JBE. - Berlin : Springer, ISSN 0044-2372, ZDB-ID 2010744. - Vol. 74.2004, 11, p. 1137-1162
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