Forschungsaktivitäten des Marketing Science Institute : Bericht e. Forschungsreise
Year of publication: |
1987
|
---|---|
Authors: | Meffert, Heribert ; Ostmeier, Hanns |
Publisher: |
[Münster] : Wiss. Ges. für Marketing u. Unternehmensführung |
Subject: | Absatzforschung | USA | Cambridge |
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