Fortune at the bottom of the innovation pyramid : the strategic logic of incremental innovations
Year of publication: |
2009
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Authors: | Varadarajan, Rajan |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 52.2009, 1, p. 21-29
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Subject: | Innovation | Markteintritt | Market entry | Innovationswettbewerb | Technology competition | Innovationsmanagement | Innovation management |
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