Forum - Preispsychologische Effekte der Währungsumstellung zum Euro. Theoretische Grundlagen und empirische Befunde
Year of publication: |
1998
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Authors: | Diller, Hermann |
Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 7173489. - Vol. 20.1998, 4, p. 265-274
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