Forward channel integration and performance : an application of transaction cost economics and the misalignment concept
Year of publication: |
2011
|
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Authors: | Brettel, Malte ; Engelen, Andreas ; Müller, Thomas |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 27.2011, 1/2, p. 41-59
|
Subject: | Vertriebsweg | Distribution channel | Unternehmenserfolg | Firm performance | Transaktionskosten | Transaction costs | Deutschland | Germany |
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