Forward to the future : the new knowledge needed to advance NPD-Innovation theory and practice
Year of publication: |
2012
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Authors: | Nakata, Cheryl ; Di Benedetto, C. Anthony |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 29.2012, 3, p. 341-343
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Subject: | Produktentwicklung | New product development | Universitäre Forschung | University research | Theorie-Praxis-Verhältnis | Theory-practice divide |
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