Fostering corporate values through storytelling
the interview has been conducted by Chiara Bossard (collaborator at the Competence Center for Luxury Management at the Institute of Marketing at the University of St. Gallen)
| Year of publication: |
2016
|
|---|---|
| Other Persons: | Norcaro, Mia (interviewee) ; Bossard, Chiara (interviewer) |
| Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 33.2016, 1, p. 18-21
|
| Subject: | Unternehmenskultur | Corporate culture | Interne Kommunikation | Internal communication | USA | United States | Corporate Social Responsibility | Corporate social responsibility | Narrative Methode | Narrative method |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Interview ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011560102