Fostering Innovation in Cultural Contexts: Market Orientation, Service Orientation, and Innovations in Museums
| Year of publication: |
2012
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|---|---|
| Authors: | Camarero, Carmen ; Garrido, Ma José |
| Published in: |
Journal of service research : JSR. - Thousand Oaks, Calif. [u.a.] : Sage Periodicals Press, ISSN 1094-6705, ZDB-ID 14900695. - Vol. 15.2012, 1, p. 39-59
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