Fostering organisational citizenship behaviour in the Egyptian hospitality industry : the role of internal brand management and leadership styles

Hazem Tawfik Halim, Yasser Tawfik Halim and Osman Mohamed Elsawy

This study explores the intricate interplay between internal brand management (IBM), leadership styles, and organisational citizenship behaviour (OCB) in the dynamic Egyptian hospitality industry. The purpose is to investigate these relationships, considering the regional nuances of Southern and Northern Egypt.

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Year of publication:	2023
Authors:	Halim, Hazem Tawfik ; Halim, Yasser Tawfik ; Elsawy, Osman Mohamed
Published in:	Future Business Journal. - New York, NY : Springer Nature, ISSN 2314-7210, ZDB-ID 2837528-2. - Vol. 9.2023, 1, Art.-No. 101, p. 1-15
Subject:	Hospitality industry \| Internal brand management \| Leadership styles \| Organisational citizenship behaviour \| Führungsstil \| Leadership style \| Markenführung \| Brand management \| Arbeitsverhalten \| Work behaviour \| Hotellerie \| Hotel industry \| Gastgewerbe \| Ägypten \| Egypt

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Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1186/s43093-023-00282-5 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014505934