Fostering parasocial relationships with celebrities on social media : implications for celebrity endorsement
Year of publication: |
April 2017
|
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Authors: | Chung, Siyoung ; Cho, Hichang |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 34.2017, 4, p. 481-495
|
Subject: | Celebrity-Werbung | Celebrity endorsement | Social Web | Social web | Werbewirkung | Advertising effects |
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