Fostering technological innovation through management and marketing innovation : the human and non-technological linkage
Edwin Alexander Henao-García and Raúl Armando Cardona Montoya
Year of publication: |
2023
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Authors: | Henao-García, Edwin Alexander ; Cardona Montoya, Raúl Armando |
Published in: |
European journal of innovation management. - Bingley : Emerald, ISSN 1758-7115, ZDB-ID 2028189-4. - Vol. 26.2023, 1, p. 183-206
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Subject: | Administrative staff | Management innovation | Marketing innovation | Non-technological innovation | Process innovation | Product innovation | R&D | Technical staff | Technological innovation | Westliche Staaten | Western countries | Innovation | Innovationsmanagement | Innovation management | Technischer Fortschritt | Technological change | Produktentwicklung | New product development |
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