Foundations of marketing
David Jobber and John Fahy
| Year of publication: |
2012 ; 4. ed.
|
|---|---|
| Authors: | Fahy, John ; Jobber, David |
| Publisher: |
London [u.a.] : McGraw-Hill Education |
| Subject: | Marketing | Einführung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIV, 359 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| ISBN: | 978-0-0771-3701-4 ; 0-07-713701-9 |
| Source: |
Persistent link: https://www.econbiz.de/10009499152