Foundations of marketing
William M. Pride ; O. C. Ferrell
| Year of publication: |
2011 ; 4. ed., international student ed.
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|---|---|
| Authors: | Pride, William M. ; Ferrell, Odies C. |
| Publisher: |
Boston, Mass. [u.a.] : Houghton Mifflin Company |
| Subject: | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | getr. Zählung : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-538-75637-2 ; 0-538-75637-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004954031