Foundations of marketing
William M. Pride, Texas A & M University; O.C. Ferrell, Belmont University
| Year of publication: |
2017 ; Seventh edition
|
|---|---|
| Authors: | Pride, William M. ; Ferrell, Odies C. |
| Publisher: |
Boston, MA, USA : Cengage learning |
| Subject: | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXVI, 470, G-10, I-22 Seiten Illustrationen, Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Includes references and index |
| ISBN: | 978-1-305-40576-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012020328