Foundations of regional versus global strategies of MNEs
Year of publication: |
2012
|
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Authors: | Asmussen, Christian Geisler |
Published in: |
Handbook of research on international strategic management. - Cheltenham [u.a.] : Elgar, ISBN 978-1-78254-040-3. - 2012, p. 271-290
|
Subject: | Multinationales Unternehmen | Transnational corporation | Globalisierung | Globalization | Wettbewerbsstrategie | Competitive strategy |
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