Extent:
XV, 508 S.
Ill., graph. Darst.
25 cm
Type of publication: Book / Working Paper
Type of publication (narrower categories): Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included
Language: English
Notes:
Includes bibliographical references and index
Preface -- The concept of strategy -- Industry analysis -- Resources and capabilities -- The nature and sources of competitive advantage -- Business strategies in different industry and sectoral contexts -- Technology-based industries and the management of innovation -- Corporate strategy -- Global strategies and the multinational corporation -- Realising strategy -- Current trends in strategic management -- Glossary -- Index.
ISBN: 0-470-97127-4 ; 978-0-470-97127-7
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10013489890