Four Positive Effects of a Salesperson's Regional Dialect in Services Selling
Year of publication: |
2011
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Authors: | Mai, Robert ; Hoffmann, Stefan |
Published in: |
Journal of service research : JSR. - Thousand Oaks, Calif. [u.a.] : Sage Periodicals Press, ISSN 1094-6705, ZDB-ID 14900695. - Vol. 14.2011, 4, p. 460-475
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