Four theories of how IMC works
Year of publication: |
2012
|
---|---|
Authors: | Moriarty, Sandra E. ; Schultz, Don E. |
Published in: |
Advertising theory. - New York, NY [u.a.] : Routledge, ISBN 978-0-415-88662-8. - 2012, p. 491-505
|
Subject: | Werbung | Advertising | Marketingmanagement | Marketing management |
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