Fr°an kampanjm°al till mediemix : en studie av samarbete mellan annonsörer, reklambyr°aer och mediebyr°aer
Ulla Sandén-H°akansson
| Year of publication: |
1995
|
|---|---|
| Authors: | Sandén-Håkansson, Ulla |
| Publisher: |
Stockholm |
| Subject: | Mediensektor | Media industries | Schweden | Sweden |
| Extent: | [ca. 130] S. in getr. Zählung : graph. Darst |
|---|---|
| Series: | Research report. - Stockholm : [Ekonomiska forskningsinstitutet vid Handelshögskolan i Stockholm], ZDB-ID 3022743-4. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | Swedish |
| Thesis: | Zugl.: Stockholm, Handelshögskolan, Diss., 1995 |
| ISBN: | 91-7258-414-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000925733