Framework for modularity and customization : service perspective
Anu Bask, Mervi Lipponen, Mervi Rajahonka and Markku Tinnilä
| Year of publication: |
2011
|
|---|---|
| Authors: | Bask, Anu ; Lipponen, Mervi ; Rajahonka, Mervi ; Tinnilä, Markku |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 26.2011, 5, p. 306-319
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| Subject: | Mass Customization | Mass customization | Modularisierung | Modularity | Kundenservice | Customer service |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009272411