Frameworks for a consumer's group knowledge representation
Year of publication: |
2011
|
---|---|
Authors: | Franco, Massimo ; Di Virgilio, Francesca ; Di Pietro, Loredana ; Camillo, Angelo |
Published in: |
Advanced technologies management for retailing : frameworks and cases. - Hershey, Pa. : Business Science Reference, ISBN 978-1-60960-738-8. - 2011, p. 122-144
|
Subject: | Konsumentenverhalten | Consumer behaviour | Soziale Gruppe | Social group | Theorie | Theory |
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