Framing and Efficacy: The Effect of Regulatory Fit on Skin Cancer Prevention and Detection
Year of publication: |
2012
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Authors: | Shao, Wei |
Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 11492351. - Vol. 24.2012, 3 (1.7.), p. 161-181
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