Framing Effects of Coupon Face Value on Coupon Redemption: A Literature Review with Propositions
Year of publication: |
2004
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Authors: | Yin, Wen ; Dubinsky, Alan J. |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 20.2004, 7, p. 877-896
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Saved in:
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