Framing Facebook content : an analysis of how framing strategies drive Facebook engagement
Briana M. Trifiro, Akanksa Upadahay, Siyu Liu, Zhimin Zhang, and Kelsey Prena
| Year of publication: |
2023
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|---|---|
| Authors: | Trifiro, Briana M. ; Upadahay, Akanksa ; Liu, Siyu ; Zhang, Zhimin ; Prena, Kelsey |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 29.2023, 8, p. 1229-1249
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| Subject: | content framing | Facebook engagement | framing typologies | social media | Social Web | Social web | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Prospect Theory | Prospect theory | Konsumentenverhalten | Consumer behaviour | Bibliometrie | Bibliometrics |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2022.2060413 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014369763