Framing the decision to buy long-term care insurance : losses and gains in the context of statistical and narrative evidence
Year of publication: |
March 2017
|
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Authors: | Pincus, Jeremy ; Hopewood, Katherine ; Mills, Robert |
Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 22.2017, 1, p. 33-40
|
Subject: | Emotion | Motivation | Behavioral economics | Framing | Long term care insurance | Narrative | Pflegeversicherung | Long-term care insurance | Verhaltensökonomik | Prospect Theory | Prospect theory | Narrative Methode | Narrative method |
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