Framing the problematic relationship between the marketing and operations functions
Year of publication: |
2007
|
---|---|
Authors: | Piercy, Niall |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 15.2007, 2/3, p. 185-207
|
Subject: | Marketing | Prozessmanagement | Business process management | Unternehmensorganisation | Business organization |
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