Franchise fairs : a relevant signal in franchise choice in social activity
Year of publication: |
2016
|
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Authors: | Mastrangelo, Leonardo Martin ; Calderon-Monge, Esther ; Huerta-Zavala, Pilar |
Published in: |
Contemporary economics. - Warsaw : University of Finance and Management, ISSN 2300-8814, ZDB-ID 2605668-9. - Vol. 10.2016, 3 (30.9.), special issue, p. 275-282
|
Subject: | Entrepreneurship | signals | price | franchising | GMM | franchise fairs | Franchising | Signalling | Gerechtigkeit | Justice | Theorie | Theory | Entrepreneurship approach |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.5709/ce.1897-9254.215 [DOI] hdl:10419/162092 [Handle] |
Classification: | M13 - Entrepreneurship ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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