Franchise partner selection decision making
Year of publication: |
2010
|
---|---|
Authors: | Altinay, Levent ; Okumus, Fevzi |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 30.2010, 5/6, p. 929-946
|
Subject: | Franchising | Unternehmenskooperation | Inter-firm cooperation | Management-Informationssystem | Management information system | Hotellerie | Hotel industry |
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