Franchise relocation and sport introduction: a sports marketing case study of the Carolina Hurricanes’ fan adoption plan
Year of publication: |
1999
|
---|---|
Authors: | Kelley, Scott W. ; Hoffman, K. Douglas ; Carter, Sheila |
Published in: |
Journal of Services Marketing. - MCB UP Ltd, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 13.1999, 6, p. 469-480
|
Publisher: |
MCB UP Ltd |
Subject: | Sport | Marketing strategy | Franchising | Leisure | Services marketing |
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