Franchise vs. independent retail and service stores : customer perceptions
Year of publication: |
2023
|
---|---|
Authors: | Le Bot, Corentin ; Perrigot, Rozenn ; Cliquet, Gérard |
Published in: |
Networks in International Business : Managing Cooperatives, Franchises and Alliances. - Cham : Springer International Publishing, ISBN 978-3-031-18134-4. - 2023, p. 171-200
|
Subject: | Customer perception | Franchising | Independent retail stores | Qualitative approach | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing |
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