Franchisee associations : strategic focus or response to franchisor opportunism
Year of publication: |
2010
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Authors: | Lawrence, Benjamin ; Kaufmann, Patrick J. |
Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 17.2010, 2, p. 137-155
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Subject: | Franchising | Wirtschaftsverband | Business association |
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