Franchisenehmer-Zufriedenheit : theoretische Fundierung und empirische Analyse
Heinrich Schlüter
| Year of publication: |
2001 ; 1. Aufl.
|
|---|---|
| Authors: | Schlüter, Heinrich |
| Publisher: |
Wiesbaden : Dt. Univ.-Verl. Wiesbaden : Gabler |
| Subject: | Franchising | Beziehungsmarketing | Relationship marketing | Unternehmenskooperation | Inter-firm cooperation | Motivation | Theorie | Theory | Deutschland | Germany | Franchisenehmer | Zufriedenheit | Messung |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XXII, 245 S graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Münster, Univ., Diss., 2001 |
| ISBN: | 3-8244-7479-4 |
| Classification: | Marketing ; Handel |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001619541