Franchising effects on the lodging industry : optimal franchising proportion in terms of profitability and intangible value
Year of publication: |
2014
|
---|---|
Authors: | Moon, Joonho ; Sharma, Amit |
Published in: |
Tourism economics : the business and finance of tourism and recreation. - London : Sage, ISSN 1354-8166, ZDB-ID 1417753-5. - Vol. 20.2014, 5, p. 1027-1045
|
Subject: | lodging | franchising decision | ROA | ROE | intangible value | Franchising | Immaterielle Werte | Intangible assets | Hotellerie | Hotel industry | Rentabilität | Profitability |
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