Franchising: firms, markets, and intangible assets
Year of publication: |
2002
|
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Authors: | Caves, Richard E. ; Murphy, William F. |
Published in: |
Franchising : an international perspective. - London [u.a.] : Routledge, ISBN 0-415-28418-X. - 2002, p. 81-102
|
Subject: | Franchising | Immaterielle Werte | Intangible assets | Immaterielle Güter | Intangible goods |
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