Franchising growth and franchisor entry and exit in the US market: myth and reality
Year of publication: |
2002
|
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Authors: | Lafontaine, Francine ; Shaw, Kathryn L. |
Published in: |
Franchising : an international perspective. - London [u.a.] : Routledge, ISBN 0-415-28418-X. - 2002, p. 163-187
|
Subject: | Franchising | USA | United States | Markteintritt | Market entry | Marktaustritt | Market exit |
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