Franchising in global markets: towards a conceptual framework
Year of publication: |
2002
|
---|---|
Authors: | Sashi, C.M. ; Prasad Karuppur, Devi |
Published in: |
International Marketing Review. - MCB UP Ltd, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 19.2002, 5, p. 499-524
|
Publisher: |
MCB UP Ltd |
Subject: | Franchising | Marketing strategy | Global marketing | Transaction costs | Multidisciplinary research | Product strategy |
-
Dreiner, Marc, (2002)
-
Special Issue: Interdisciplinary Research on International Market Strategies and Performance
Fung, Michael Ka-yiu, (2015)
-
Pezoldt, Kerstin, (2009)
- More ...
-
Social media, customer engagement and advocacy
Sashi, C.M., (2019)
-
Sashi, C.M., (2021)
-
Market selection and procurement decisions in B2B markets
Sashi, C.M., (2001)
- More ...