Franchising & licensing : two powerful ways to grow your business in any economy
Andrew J. Sherman
| Alternative title: | Franchising and licensing |
|---|---|
| Year of publication: |
2004 ; 3. ed.
|
| Authors: | Sherman, Andrew J. |
| Publisher: |
New York, NY : AMACOM |
| Subject: | USA | Franchising | Lizenzvergabe | Lizenzvertrag | Unternehmen | Internationalisierung | Aufsatzsammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XI, 436 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-8144-7222-2 |
| Classification: | Marketing ; Handel |
| Source: |
Persistent link: https://www.econbiz.de/10004417411