Extent:
V, 67 S.
Series:
Monograph series / American Marketing Association. - Chicago, Ill. : AMA, ZDB-ID 2414658-4. - Vol. 9
Type of publication: Book / Working Paper
Language: English
Notes:
Bibliogr. S. 57-62
ISBN: 0-87757-101-5
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10002831825