Extent: | V, 67 S. |
---|---|
Series: | Monograph series / American Marketing Association. - Chicago, Ill. : AMA, ZDB-ID 2414658-4. - Vol. 9 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Bibliogr. S. 57-62 |
ISBN: | 0-87757-101-5 |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002831825