Franchising versus Corporate Ownership: The Effect on Price Dispersion - This paper examines empirically how franchising, relative to company-ownership, affects the extent of price dispersion within chains. The main results are that 1) franchisors do not aim for fully uniform prices even on the corporate side of their chains, 2) the degree of price dispersion is highest for firms with both ...
| Year of publication: |
1999
|
|---|---|
| Authors: | Lafontaine, Francine |
| Published in: |
Journal of business venturing. - New York, NY : Elsevier Science Publ, ISSN 0883-9026, ZDB-ID 633944x. - Vol. 14.1999, 1, p. 17-34
|