Franchisor's cumulative franchising experience and its impact on franchising management strategies
Year of publication: |
2008
|
---|---|
Authors: | Hossain, Tarique ; Wang, Sijun |
Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 15.2007/08, 1, p. 43-69
|
Subject: | Franchising | Strategisches Management | Strategic management |
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