Franchisor Strategy: A Proposed Model and Empirical Test of Franchise versus Company Ownership
| Year of publication: |
1994
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| Authors: | Combs, James G. ; Castrogiovanni, Gary J. |
| Published in: |
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research. - Malden, Mass [u.a] : Blackwell, ISSN 0047-2778, ZDB-ID 8607527. - Vol. 32.1994, 2, p. 37-48
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