Franchisor strategy and firm performance: Making the most of strategic resource investments
| Year of publication: |
2009
|
|---|---|
| Authors: | Gillis, William E. ; Combs, James G. |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 2226637. - Vol. 52.2009, 6, p. 553-562
|